How to Create a Professional Promo Video on a Shoestring Budget

There are millions upon millions of blog posts published every single day. That’s been true for a few years now.

And these numbers continue to grow exponentially with the increase in new online sites all competing for the same precious site visits especially when the benefits of organic traffic has become more and more of common knowledge for online marketing.

In turn, content marketing in the form of blogging has become the norm for driving organic, inbound traffic.

Want better search engine optimization? More organic traffic?

Blogging is what most people will recommend. But it’s steadily become one of the most saturated marketing tactics you can use.

How can you expect to compete with thousands of other sites who have already been blogging for years?

It’s a real challenge. Especially when they’re writing longer, higher-quality posts with more backlinks and higher rankings.

Thankfully, there’s an alternative emerging.

Right now, content creation is moving towards video-based mediums. Even for landing pages, videos have shown to convert better than text. So why isn’t every single business abandoning their blog in favor of a video first strategy?

The biggest barrier? Videos have a reputation as an inaccessible marketing tactic, especially for businesses on the smaller side. And while it is partly true that videos are usually more time-consuming and more expensive to create than text-based content, smaller businesses can still have success investing in the tactic.

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