14 Essential Tips for an Engaging Facebook Business Page

Whether you’re setting up a brand new Facebook Business Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users.

 

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

 

Wrong.

 

If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. For example, you can’t just choose any picture — you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand.

 

But it doesn’t end there — so we compiled the tips below to make sure you’re creating an engaging page that takes full advantage of everything Facebook marketing has to offer.

 

1) Don’t create a personal profile for your business.
2) Avoid publishing mishaps with Page roles.
3) Add a recognizable profile picture.
4) Choose an engaging cover photo.
5) Add a call-to-action (CTA) button.
6) Fill out your ‘About’ section with basic information, and add company milestones.
7) Post photos and videos to your Timeline.
8) Determine the ideal timing and frequency for your posts.
9) Leverage Facebook’s targeting tools.
10) Pin important posts to the top of your page.
11) Decide whether you want Facebook fans to message you privately.
12) Monitor and respond to comments on your page.
13) Promote your page to generate more followers.
14) Finally, measure the success of your Facebook efforts.

 

Read the full article at: https://blog.hubspot.com/marketing/how-to-create-facebook-business-page-ht